I help alpine and travel brands achieve meaningful exposure in the UK market through a strategic, collaborative and commercially focused approach. With a strong understanding of UK audiences, seasonality and media landscapes, I connect destinations and brands with the right publishers, platforms and live events to deliver real results. Passionate about travel, skiing and the people behind the brands, I take a tailored and structured approach that is always warm, collaborative and results-driven. From media sales and live events to media planning, I help brands go further.
Approachable, easy to work with and highly responsive, I work closely with clients and partners to create tailored campaigns that feel authentic, effective and well timed. I bring energy, clarity and a positive mindset to every project, always with passion and commitment.
#1 Industry Expertise
18+ years in the ski and travel industry means I know the audiences, the trends, and the conversations that matter.
Trusted contact for UK and international clients, delivering advertising campaigns and media planning with clarity and authenticity.
#2 Trusted Point of Contact
#3 Proven Credibility
Trusted by publishers, valued by clients and colleagues, and respected for delivering results.
Extensive access to the UK’s leading ski, travel and lifestyle titles across print and digital, with direct contact to key journalists.
#4 Powerful UK Media Network
Fluent in both French and English, with conversational Italian, I bridge communication gaps and build trust with partners across Europe and beyond.
#5 Bilingual & Culturally Fluent
It’s about more than selling space — I support clients and partners with strategic media planning built around audience behaviour, seasonal timing and clear brand objectives.
#6 Strategic Media Planning
“Deeply passionate about skiing, travel, and the people behind the brands. This enthusiasm translates directly into stronger campaigns and long-term relationships.”
“My professional journey has been shaped by strong relationships, cultural insight, and a genuine commitment to the travel and mountain community. Over the years, I’ve become a trusted point of contact for UK and international partners looking to grow their presence in the market.”
